Home Frequently Asked Questions (FAQ)

Frequently Asked Questions (FAQ)

by Kathy Cope

Do you have a need for feature stories or copywriting that will help to define your brand or ethos and build your audience?  Are you clear on what information you need your target market to know but not sure how to put it together?  Or perhaps you’ve successfully written your own content or features but you’re too busy?  Do you need help developing a strategy for your storytelling? I can help with any or all of those needs.  Contact me to schedule a call.


What’s your specialisation?

Over the past fifteen years I’ve researched and written about topics as diverse as environmental issues, library services, tourism and employment notices.  I’ve written website content for small business, travel sites and print magazines, and internal and external comms for local government and the energy industry. I tend to write a LOT about tourism and travel (and related topics like food, wine and hotels) because of my strong personal interest, and I have the skills and experience to research and write about most topics and industries.


What is strategic storytelling?

Whether you need content for your website, destination tourism stories for print or promotion of an event, the aim should be to engage and activate the reader. I’ll work with you to clarify who the reader or audience is and what you need them to do (activate) and develop an engagement plan


What about photos?

In most cases I can supply photographs for you, depending on what has been agreed upon in the brief. Whether you need custom photos or stock images, please just ask. I can also refer you to professional photographers who specialise in creating image libraries for individuals, families and businesses of all sizes and types. I do not receive a commission for these referrals – they are people I have worked with or know through the industry who can supply you with still, video and drone format photography.


What do you charge? And what do I get?

It depends. It’s not the answer you want, I know, but every single enquiry and project is different and I don’t have a one-size-fits-all answer that will cover pricing content for a fifty page website; researching and writing ten stories for destination tourism magazine; or ghostwriting two posts per month for your blog.

Some projects are too big to approach with a per hour or per word rate, and some are small one-off jobs on topics that don’t need a lot of research that can be easily covered by a per hour rate. But here’s what you will get for your money:

  • Briefing or meeting via phone or via Skype
  • Any and all research for the project as defined in brief
  • Copywriting / article writing for the specified number of pages/words/posts etc
  • Two rounds of revisions
  • Proofreading
  • Friendly, professional attitude

When you work with me I’ll provide you with a fixed price for pre-defined work. This means you’ll know from day one what your project is going to cost and there won’t be any nasty surprises. Oh, and I always ask for a deposit to secure your booking.


Can you recommend a…….?

I have great working relationships with a marketing and PR company and a number of photographers and videographers if you need a full marketing campaign, or want to commission specific images or video content.

When you choose to work with me, you’re paying for my years of copywriting experience, creativity, brand experience, technical know-how, excellent reputation and my commitment to your project.

GST

All my prices are in Australian dollars (AUD) and I currently don’t charge GST (goods and services tax), though this may change in the future. If you’re located outside Australia you’ll be charged in US$.

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